What is Immersive?

Immersive gets thrown around a lot, but what does the term actually mean? 

Immersive art and entertainment distinguishes itself by its capacity to fully envelop and engage the audience within the artwork itself, often breaking down traditional boundaries between observer and participant. Unlike other art forms, immersive art places the audience at the center of the experience, often engaging multiple senses and giving them a more active role.  This dynamic interaction encourages viewers to explore and interpret the artwork in personal, meaningful ways, fostering a deeper emotional and intellectual connection.

Simply put, immersive art is audience-centric art. This includes a wide variety of experiential art, from interactive theater like Sleep No More or Sweet and Lucky, to the environmental worlds of Meow Wolf, to the mazes of haunted houses, to the stories of escape rooms, and a wide confluence of mediums like virtual reality, live-action role-playing, and all the weird little space in between.